Do it Best Corp. announced today it will launch a new program, Do it Best INCOM Supply, through its INCOM Distributor Supply division. The program will provide store owners with a variety of products and support services, including in-depth training, sales and marketing tools, and professional guidance, to help them add industrial/commercial sales.
INCOM Distributor Supply has grown 80% in the past three years, with numbers approaching $150 million in purchasing this fiscal year. The new Do it Best INCOM Supply will provide a dedicated team to work with the existing 400 participating retail store members to enhance their business opportunities and provide professional INCOM sales support.
This fall, the co-op will begin a training program, which will have sessions on several topics, including selling strategies, expanded vendor programs, strategic ecommerce implementation, and advertising and marketing expertise.
New members can join for a one-time set-up fee that covers onboarding and a two-day training program. After onboarding all retail participants pay a monthly fee for continued support.
“This is yet another winning growth opportunity for Do it Best hardware stores, home centers and lumberyards--helping our members broaden their customer base with new products and services,” said Do it Best president and CEO Bob Taylor. “As the industrial/commercial marketplace continues to show impressive year-over-year growth, we have committed even more of our resources to help our members expand their sales by attracting new customers to their businesses.”
“We’ve grown our INCOM team to provide the best industry advice and training,” added Jay Brown, vice president of sales and business development. “With a team of devoted specialists, robust warehouse offering, top-of-the-line marketing tools and an expansive vendor network, Do it Best INCOM Supply will put our members on a path to successfully capture new customers and profit in the industrial/commercial market.”