Marketing

2016 Excellence Award Winner, Marketing: Short & Paulk
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2016 Excellence Award Winner, Marketing: Short & Paulk

Short & Paulk uses high-tech but low-budget techniques to draw in new customers More

Escape the Sea of Sameness with a Killer Customer Experience
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Escape the Sea of Sameness with a Killer Customer Experience

Define and profile key customers. Part 2 in a series More

Why Your Company Must Tell a Clear Story
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Why Your Company Must Tell a Clear Story

In today's age of transparency, traditional sales and marketing aren't enough. You... More

Tags: Marketing
ProSales' All-Time Favorite LBM Commercials
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ProSales' All-Time Favorite LBM Commercials

Watch six of the best lumberyard ads ever, and then recommend your own. More

Wizard of Awws: Buzick Lumber's Ads Make a Lasting Impression
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Wizard of Awws: Buzick Lumber's Ads Make a Lasting Impression

From Wonder Woman to The Wizard of Oz, Buzick Lumber president Susan Elmore will... More

Get a Roof, Get a Gun in Colorado
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Get a Roof, Get a Gun in Colorado

One roofer is offering an AR-15 to any customer who purchases a new roof. More

Tags: Marketing
Shedding Stock: BMC Consolidates Merger Under Its Own Name
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Shedding Stock: BMC Consolidates Merger Under Its Own Name

Logo updated, stock ticker symbol changed from STCK to BMCH More

Contractor Loyalty Programs Are an Underused Way to Boost Sales, Study Finds
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Contractor Loyalty Programs Are an Underused Way to Boost Sales, Study Finds

Principia says manufacturers and dealers both can benefit if they structure the... More

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84 Lumber Names New Marketing/PR VP

Becky Mancuso brings 15 years' experience to the PS100 dealer More

Excellence Award Winner, Marketing: Ro-Mac Lumber & Supply
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Excellence Award Winner, Marketing: Ro-Mac Lumber & Supply

A multi-platform campaign centered on freely offered building and remodeling... More

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