Do it Best named Corbin Prows as the divisional manager of ecommerce platform operations and Brianna Wells as divisional manager of ecommerce: marketing and merchandising.
Prows brings more than 20 years of experience in ecommerce, marketing, tech development, and program management to the role. Before joining Do it Best as a marketing retail programs manager in 2013, he worked as director of marketing management for a telecommunications company focused on revenue-generating programs. Most recently, Prows was the Do it Best ecommerce development manager.
Wells joined Do it Best in 2022 as an ecommerce marketing manager and was promoted to the role of ecommerce marketing and content manager shortly afterwards. In her previous role, she merchandised, sourced, and maintained product content for the company’s new ecommerce platform. Do it Best said since her involvement, the available content has increased from 150,000 visible products to 1.62 million.
“These organizational enhancements are driven by a single objective,” Allison Flatjord, vice president of ecommerce, said in a prepared statement. “We’re committed to maintaining the momentum of ecommerce, with a primary focus on prioritizing our members’ online sales. By creating a holistic shopping experience, we can increase foot traffic to our members’ stores and ultimately boost sales. We’ve built tremendous momentum over the past couple of years, and I’m confident these leaders will drive continued success for our members and advance company objectives in the years ahead.”
Fort Wayne, Ind.-based Do it Best is a U.S.-based, member-owned comprehensive and fully integrated hardware, lumber, and building materials buying co-op.