If you can’t succinctly communicate to prospects why they should buy from you,... More
Honesty, competency, reliability, and relatability are the foundation to building... More
For Brian McCauley, keeping focus, working hard, keeping an open mind, and... More
While most salespeople believe they do a good job asking questions, it’s a skill... More
Spending more time mentally in the present will create better memories to look... More
Many of the more valuable sales lessons are best learned by trial and error in the... More
If a customer or prospect can’t clearly see differences between their options,... More
There is value in exploring how you can minimize the amount of time you spend on... More
If given certain information about a salesperson’s activities, you can determine... More
Brian McCauley highlights several key lessons from his columns in 2020 that could... More
