Few questions more clearly define the business model of a ProSales 100 dealer than whether it just sells stuff or also makes and installs it. Of the 92 dealers answering the question, 59% said they manufacture components. Pre-hung doors were most popular, but wall panels were the biggest growth area. As for services offered, look for an increase in dealer loyalty programs.
Component manufacturing activities by ProSales 100 dealers and future plans to expand offerings
| Service | Already offer | Future plans to offer |
|---|---|---|
| Pre-hung doors | 78% | 4% |
| Floor trusses | 71% | 0% |
| Roof trusses | 68% | 2% |
| Wall panels | 47% | 15% |
| Pre-built stairs | 37% | 9% |
| Windows | 35% | 0% |
| Assembled railings | 13% | 2% |
SURVEY BASE: PROSALES 100 DATA SHOWN REPRESENTS PERCENTAGES FROM THE 46 TO 50 DEALERS THAT SAID THEY HAD MANUFACTURING OPERATIONS OF SOME TYPE.
Contractor services offered by ProSales 100 dealers and future plans to expand offerings
| Service | Already offer | Future plans to offer |
|---|---|---|
| Blueprint takeoffs | 91% | 2% |
| Same-day delivery | 91% | 4% |
| Showrooms | 86% | 3% |
| Volume discounts | 78% | 2% |
| Rebates | 60% | 6% |
| Installed sales | 59% | 4% |
| Co-op advertising | 53% | 4% |
| Dealer loyalty programs | 46% | 14% |
| Financing programs | 38% | 3% |
| Whole-house engineering | 36% | 10% |
| Whole-house design | 34% | 9% |
| Construction services | 33% | 7% |
SURVEY BASE: PROSALES 100. RESPONDING: 85 TO 92
When it comes to installed sales, entry doors and cabinetry are the most popular services that dealers currently offer, but neither show a lot of growth potential. Wall panels lead the pack here as well, but still only 8% of dealers are planning to offer them in the future.
Services currently offered & contemplated
| Service | Already offer | Future plans to offer |
|---|---|---|
| Pre-hung doors | 78% | 4% |
| Floor trusses | 71% | 0% |
| Roof trusses | 68% | 2% |
| Wall panels | 47% | 15% |
| Pre-built stairs | 37% | 9% |
| Windows | 35% | 0% |
| Assembled railings | 13% | 2% |
SURVEY BASE: PROSALES 100 DATA SHOWN REPRESENTS PERCENTAGES FROM THE 46 TO 50 DEALERS THAT SAID THEY HAD MANUFACTURING OPERATIONS OF SOME TYPE.
Contractor services offered by ProSales 100 dealers and future plans to expand offerings
| Service | Already offer | Future plans to offer |
|---|---|---|
| Cabinetry | 71% | 2% |
| Carpet installation | 40% | 2% |
| Decking | 46% | 2% |
| Entry doors | 73% | 2% |
| Floor trusses | 41% | 4% |
| Framing | 52% | 2% |
| Insulation | 38% | 4% |
| Interior doors | 57% | 2% |
| Locksets/hardware | 61% | 4% |
| Bathroom vanities | 41% | 2% |
| Mirrors | 30% | 2% |
| Molding/millwork | 58% | 0% |
| Roof trusses | 44% | 2% |
| Roofing | 23% | 0% |
| Shelving | 40% | 0% |
| Siding | 49% | 0% |
| Stairs | 43% | 0% |
| Wall panels | 37% | 8% |
| Whole-house construction | 15% | 4% |
| Windows | 60% | 6% |
SURVEY BASE: PROSALES 100. RESPONSES HERE ARE PERCENTAGES BASED ON ANSWERS BY THE 62 PS100 MEMBERS CURRENTLY OFFERING INSTALLED SALES SERVICES. THERE WERE BETWEEN 44 AND 56 RESPONSES TO PARTICULAR SERVICE CATEGORIES.
In keeping with those numbers, window/door showrooms are the most popular among ProSales 100 dealers. Siding and roofing trail in the single digits.
Showrooms
Which showrooms do you currently maintain? Select all that apply
SURVEY BASE: PROSALES 100. RESPONDING: 100
