Cool Moves: A study shows putting radiant barriers in attics can cut peak temps by 23 degrees. More
Even so, we need to get away from the idea that a green home is just about the... More
Nestled in northwest Connecticut's Berkshire Mountains, Washington Supply has always been surrounded by green. Three years ago, the dealer began returning the favor by deciding to become a regional leader in green building. Not long after that and nearly 3,000 miles way, executives at another dealer took similar action: Parr Lumber launched its GET REAL! program of environmentally friendly and sustainable products. More
More than 90% of the dealers responding to a ProSales survey last fall reported... More
"Green" is clearly more than just a fad. The problem? Manufacturers, dealers and others in the building materials industry grapple with significant obstacles to green marketing. Without a strong marketing platform, they risk missing out on their share of the green market--and their share of the profits. More
The famous Coke vs. Pepsi debate can compare to the competition between green... More
Ask 100 builders to detail the qualities of a green home, and you are likely to... More
The famous Coke vs. Pepsi debate can compare to the competition between green building standards. Most standards are made of the same basic ingredients, but they are battling it out to become the preferred product. More
It's no secret that the U.S. Green Building Council's rating system, popularly... More
