Marketing

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Wilson Lumber Appoints New Marketing Team

Ryan McAnally and Sallie Keene Denton have taken on new roles in the dealer’s... More

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Barrette Outdoor Living Consolidates Brands as Part of Marketing Refresh

The company launched a new brand campaign and tagline as part of the updating... More

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Do it Best Names Director of Brand Integration

Ben Skoog will spearhead the development, management, and growth of branding... More

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84 Lumber Partners With BLD Marketing to Launch Nationwide Recruiting Marketing Program

The program includes recent hiring events held in Orlando, Fla., and Houston, Texas. More

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Manufacturers Reserve Supply Launches New Branding

The new branding is more relevant for today’s marketplace and the distributor’s... More

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LMC Launches ‘Together We Build’ Marketing Program

The new campaign will demonstrate how involved LMC dealers are in their... More

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Difficult Times Create Opportunity: 20 Expert Tips For Managing During The Pandemic

Twenty marketing experts in all areas of housing share tips on how to survive... More

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Lessons Learned: Here Are Five Critical Take-Aways From The 2020 BUILDER Concept Home

Take action on strategies and tactics for more a customer-centric culture and a... More

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The Gap Trap: Who's Your Customer? She May Not Be Where You're Looking

Explore this heat-map of how housing's fastest-growing buyer segment--single women... More

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IBS 2020: To Build Your Brand You Must Understand Your Customer

Answering your company’s “because” can help inform marketing initiatives and spur... More

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