"Anything you can do to increase the top-of-mind awareness for your customers can... More
Rick Wedding doesn't want to be known just for his day job as an inside sales... More
Sanford & Hawley's revamp of its IT system saves time, frees personnel, and opens... More
Internet sales of building materials are rising. They already might be costing you... More
Builders and remodelers embrace smart phones and tablets--and hope to hook up with... More
In today's media landscape it is increasingly difficult to reach target audiences with a captivating and memorable message. As more people turn to new media outlets in addition to traditional ones, getting your advertising in front of qualified prospects requires an integrated approach. More
Bill Lee might be known for his speeches and written columns, but that doesn't mean he ignores social media. In this column, Lee gives numerous examples he's learned of dealers who have used services like Facebook and Twitter to boost their businesses. More
