With the rise of web browsers on mobile devices and social media like Twitter and... More
Boston Cedar & Millwork isn't a distributor, says marketing manager Scott Babbitt.... More
SRS Acquisition's / Start-Up Plans 25 Stores / BMHC Incurs Loss / LMC Names New President More
Initiatives by two of the premier green certification schemes are pushing the... More
"We are entering a new phase in the marketing of green building products: an era... More
A majority of Southern Pine producers responding to a recent Southern Pine Council survey don't have green certification for their forests now and nearly half don't plan to do so, despite getting regular requests for certified products and feeling it's important to market Southern Pine's green qualities. More
Even so, we need to get away from the idea that a green home is just about the... More
When I travel the country speaking to dealers, I pay attention to how you respond to my words and slides. Robust laughs and heads nodding in agreement mean that particular bit will be kept for the next presentation. And over the past year and a half, one statement has consistently produced a strong reaction: What you know matters more than what you sell. This month's focus on green construction provides proof. We found one of the first moves builders make when they decide to go green is to ask their dealer what it takes to be green and what to buy. Builders also rely heavily on dealers to know the various green building standards. More
