A prominent consultant on green construction told dealers and builders that one of the best ways to sell green is to add green innovations without ever calling them that. He also urged contractors and LBM workers to set modest goals and accomplish some of them in part by taking advantage of the small gains that can come from taking other green steps. More
I recently had the opportunity to join 20 building pros in York, Pa., at the National Association of Home Builders' training program, Green Building for Building Professionals. Throughout the program, instructor Bill Asdal, owner of Chester, N.J.-based Asdal Builders, repeatedly told attendees that many building professionals already employ at least some green basic construction techniques. More
"Green" is clearly more than just a fad. The problem? Manufacturers, dealers and others in the building materials industry grapple with significant obstacles to green marketing. Without a strong marketing platform, they risk missing out on their share of the green market--and their share of the profits. More
Huskey Truss and Building Supply has gone green without changing a thing. How? By... More
When the Southern Pine Council created its Raised Floor Living initiative, its... More
One way you can tell that the number of builders and customers interested in green... More
Indoor air has become a huge issue in green building because it hits so close to... More
Building green means more than filling a home with efficient products. It also covers what doesn't make it into the final dwelling. More
Ask 100 builders to detail the qualities of a green home, and you are likely to... More
It's no secret that the U.S. Green Building Council's rating system, popularly... More
