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Consumer Moods Swing Down, As Covid Stresses Livelihoods And Threatens Lives
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Consumer Moods Swing Down, As Covid Stresses Livelihoods And Threatens Lives
By John McManus

A leader's job is to recognize how isolation can both help and harm an... More

Tags: Housing Trends, Business, Customer Segments, Technology, Housing Data
Lessons Learned: Here Are Five Critical Take-Aways From The 2020 BUILDER Concept Home
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Lessons Learned: Here Are Five Critical Take-Aways From The 2020 BUILDER Concept Home
By John McManus

Take action on strategies and tactics for more a customer-centric culture and a... More

Tags: Design, Customer Segments, Construction Technology, Woodside Homes, Building Science
The Gap Trap: Who's Your Customer? She May Not Be Where You're Looking
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The Gap Trap: Who's Your Customer? She May Not Be Where You're Looking
By John McManus

Explore this heat-map of how housing's fastest-growing buyer segment--single women... More

Tags: Customer Satisfaction, Design, Customer Segments, Customer Service, Marketing
Zen For All: Come Inside This One-Of-A-Kind Blend of Japanese Style And Vegas Magic
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Zen For All: Come Inside This One-Of-A-Kind Blend of Japanese Style And Vegas Magic
By Farah Merhi

Join Inspire Me! Home Decor interiors superstar Farha Merhi as she takes in the... More

Tags: Design, Customer Segments, Interior Design, Woodside Homes, Interiors
IBS 2020: To Build Your Brand You Must Understand Your Customer
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IBS 2020: To Build Your Brand You Must Understand Your Customer
By Vincent Salandro

Answering your company’s “because” can help inform marketing initiatives and spur... More

Tags: Customer Satisfaction, Customer Relationship Management (CRM), Branding, Customer Segments, Marketing
BUILDER To Builder: The Last-Minute Check-List For A Super-Productive 2020 IBS
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BUILDER To Builder: The Last-Minute Check-List For A Super-Productive 2020 IBS
By John McManus

Let's play booth or dare! Don't miss out on the education, connection, and insight... More

Tags: Design, Customer Segments, Woodside Homes, Demographics, Management
Wayfinding Millennial New-Home Demand In the 2020s, Like So Much Else, Is An Algorithm
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Wayfinding Millennial New-Home Demand In the 2020s, Like So Much Else, Is An Algorithm
By John McManus

Check out Meyers Research director of economic research Ali Wolf's rules for how... More

Tags: Housing Trends, Customer Segments, Demographics, Entry-Level, Housing Data
Time Back: Why Sekisui House Embraces ‘Slow and Smart’ In A Blisteringly Fast-Paced World
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Time Back: Why Sekisui House Embraces ‘Slow and Smart’ In A Blisteringly Fast-Paced World
By John McManus

Check out how the world’s No. 1 home builder—and its Woodside Homes... More

Tags: Customer Satisfaction, Technology, Customer Segments, Sustainability, Woodside Homes
Do it Best Meets Industry Challenges with ‘Smarter Marketing’
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Do it Best Meets Industry Challenges with ‘Smarter Marketing’
By David Myron

To combat industry headwinds, such as weather, pricing, inventory, and tariffs,... More

Tags: Lumber Prices, Customer Segments, Tariff, Home Prices, Pricing
Deep Local Scale: It's What Our 'Local Leaders' Is All About
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Deep Local Scale: It's What Our 'Local Leaders' Is All About
By John McManus

America's top-10 selling buiders in the nation's 50 most-active new home markets,... More

Tags: Customer Segments, Land, Land Acquisition, Development, Market Intelligence
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