Customer Segments

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Consumer Moods Swing Down, As Covid Stresses Livelihoods And Threatens Lives

A leader's job is to recognize how isolation can both help and harm an... More

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Lessons Learned: Here Are Five Critical Take-Aways From The 2020 BUILDER Concept Home

Take action on strategies and tactics for more a customer-centric culture and a... More

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The Gap Trap: Who's Your Customer? She May Not Be Where You're Looking

Explore this heat-map of how housing's fastest-growing buyer segment--single women... More

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Zen For All: Come Inside This One-Of-A-Kind Blend of Japanese Style And Vegas Magic

Join Inspire Me! Home Decor interiors superstar Farha Merhi as she takes in the... More

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IBS 2020: To Build Your Brand You Must Understand Your Customer

Answering your company’s “because” can help inform marketing initiatives and spur... More

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BUILDER To Builder: The Last-Minute Check-List For A Super-Productive 2020 IBS

Let's play booth or dare! Don't miss out on the education, connection, and insight... More

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Wayfinding Millennial New-Home Demand In the 2020s, Like So Much Else, Is An Algorithm

Check out Meyers Research director of economic research Ali Wolf's rules for how... More

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Do it Best Meets Industry Challenges with ‘Smarter Marketing’

To combat industry headwinds, such as weather, pricing, inventory, and tariffs,... More

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Deep Local Scale: It's What Our 'Local Leaders' Is All About

America's top-10 selling buiders in the nation's 50 most-active new home markets,... More

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