Customer Satisfaction

Don't let tech jargon like customer segmentation and source code analysis get in the way of your implementing ways to improve your sales and make customers happier, Michael Clapman says. Here are six concepts that anyone can understand and that your company should embrace. More

The new managing partners will become members of ABC Supply's National Branch Advisory. More

Several readers commented on a story in the June 14 edition of our ProSales Business Update e-newsletter regarding whether gate guards are a good idea. Here are excerpts from the letters. More

Have your delivery personnel ever had to go to a job and pick up materials because the customer ordered the wrong materials? Have you ever delivered the wrong materials when the customer ordered the correct materials? Materials are tangible, and making a delivery mistake costs money on both ends of the distribution channel. However, I would like to present an error that can cost more than mis-delivered goods: What does it cost a company that prices materials incorrectly on orders? In other words, do you measure your pricing accuracy? More

The companies that are willing, in good times and bad, to go above and beyond to obtain customer satisfaction are the ones that are giving the best deal of all, and the ones that are ultimately still going to be upright at the end of the day. More

Use customer feedback tools to discover the needs of your customer segments--before someone else does. More