Architects don't buy anything from dealers, but wooing and winning them can help you get sales. More
Selling to architects and the government isn't easy, but it can be rewarding--especially given that small home builders will find it hard to grow. More
Small firms are still in the game with product specs and new leads the end goal More
A 5% drop to 45.8 for May's Architecture Billings Index from a month earlier ended a string of positive scores (anything at 50 or above represents an increase in billings) during the first quarter. More
Architects who took the Myers-Briggs personality test show a strong likelihood to... More
In the Marketing/Customer Service category, three companies won honorable mentions... More
Air conditioners will have an easier time doing their job and electrical bills... More
Cool Moves: A study shows putting radiant barriers in attics can cut peak temps by 23 degrees. More
Some dealers are tapping into a platform that makes it more likely they will be included in the planning process of new construction, capturing additional sales from the get-go. By offering American Institute of Architects (AIA) accredited courses, dealers are getting better acquainted with architects, turning them on to the products dealers offer and playing matchmaker between architects and core builder customers. More
