Homeowners can save 7% to 15% in total cooling costs by putting products on their roofs that reflect the sun's rays rather than absorb them, the Cool Roof Rating Council says. Technical issues have limited them in the past to the palest of hues, forcing builders to sacrifice style for performance. That's no longer so. Manufacturers have begun making cool roof products in vibrant hues.

Lamarite Slate Composite Shingles now feature an expanded palette of five energy-saving "cool color" options that reflect the sun's heat and satisfy the standards of the Cool Roof Rating Council. New colors include terra cotta (shown) and pale olive. Shingles are produced in widths of 5, 7, and 12 inches. 800.641.4691. www.tamko.com

Owens Corning
The maker says its Duration Premium Cool asphalt roof shingles offer more vivid colors than in the past. The maker developed new solar-reflective granules for a brighter, richer look. The products come in four color choices, are rated by the Cool Roof Rating Council, and meet California Title 24 requirements. 800.438.7465. www.owenscorning.com

CertainTeed Corp.
New colors for Landmark Solaris solar reflecting asphalt roofing shingles allow homeowners to have an Energy Star-qualified product that does not sacrifice curb appeal, the maker says. Solaris shingles can lower the surface temperature of a roof by up to 20% during warm months, withstand up to 130 mph wind, and meet Title 24 requirements. Four new colors are available. 800.233.8990. www.certainteed.com