A voice from the past reached out and spoke to Chris Yenrick not long ago. Yenrick was going through an old filing cabinet in the Statesville, N.C., branch of Smith Phillips Building Supply when he came across a column clipped from the June 17, 1950, edition of the American Lumberman & Building Products Merchandiser. The column was entitled "Your Profit Is in Your Pricing," and consisted of excerpts from a speech by the magazine's editor, Art Hood. In it, Hood makes a far stronger and more eloquent argument for profitable pricing than I've ever managed. Here's a sampling: More
