You might suspect that a company established in 1854, when Franklin Pierce was president and coal gas was first used to light major U.S. city streets, could be a tad hidebound in its employ of Internet technology. But Rufus Deering Lumber Co.'s 89-page-and-growing Web site (www.rufusdeering.com) handily refutes that suspicion. Customers can examine the Portland, Maine-based lumberyard's products through the site's E-Showroom, check the latest in industry information under Contractor Services, or access their accounts online. It's set up so that Web site manager Jay Breard can quickly update the system. More
