A focus on branding and mobile-friendly web design helped Millard Lumber capture... More
Six construction supply companies have won 2010 ProSales Excellence Awards, the most prestigious awards program in the LBM industry, and five more dealers received honorable mentions. Boyce Lumber of Montana and Millard Lumber of Nebraska were honored for their showrooms, American Lumber of New York and Ferguson Enterprises of Virginia won for advertising, TW Perry of Maryland received the price for best use of technology, andf Mathew Hall of Minnesota won for best website. Honorable mentions went to ProBuild, Concord Lumber, Hayward Lumber, Jackson Kitchen Designs (Jackson Lumber) and Legacy Building Specialties. More
Marilyn Monroe knew a thing or two about the ability of curves to attract attention. Millard Lumber harnessed that same attractive form to entice and direct customers through its showroom, and packed those curves with an alluring array of products for the home. There are more than 150 different product lines represented over nine categories. More
Early last year, Wheeler's, a Rome, Ga.?based pro dealer, reorganized its installation department, whose activities generate 20% of the company's annual revenue, "so that we'd be set up more like a builder," says Rick Ariail, Wheeler's director of installed sales. It established a deeper field hierarchy that now has 22 project managers, four territory managers, and one operations manager, all supported by teams of designers, estimators, and cost analysts who, says Ariail, can pinpoint "to the dime" a job's expense. More
