The Home Depot launched a New Homeowners Hub to equip the next generation of first-time homeowners with resources, including DIY guides, product recommendations, design inspiration, and more.
According to a survey conducted by The Home Depot in partnership with Morning Consult, around half of millennials (53%) report worries about purchasing their first home. Having to do renovations and home improvements is the most significant hesitation about becoming a homeowner, with millennial respondents reporting home maintenance (74%) and home improvement projects (68%) are the most stressful aspects of homeownership.
The survey conducted in partnership with Morning Consult generated responses from recent homeowners or potential home buyers born between 1981 and 2005. Over eight in 10 millennials and Gen Z respondents are interested in doing renovation projects but only a quarter millennials and a third of Gen Z respondents would feel “very confident” about taking on a home improvement project, according to the survey. Approximately 90% of millennials and 92% of Gen Z respondents said that having access to a centralized resource that provides guidance for first-time homeowners would be helpful.
“Our research has shown that lack of proper knowledge, tools, and time were the top barriers for millennials navigating home improvement projects, which is especially stressful for a generation of current and soon-to-be first-time homeowners,” Molly Battin, senior vice president and chief marketing officer at The Home Depot, said in a news release. “Helping homeowners complete projects is part of our DNA, so it was a natural move to create an online resource designed to empower our customers with everything they need to confidently turn their first house into a home.”
Home Depot’s hub will provide expertise directly to customers through moving checklists, project guides, virtual workshops, and design inspiration. The virtual workshops provide step-by-step guidance on projects like how to paint a room, replace light fixtures, install a faucet, or replace a garbage disposal. The workshops team the fundamentals of caring for different areas of the home and homeowners can find both livestream and on-demand options.
