Simpson Strong-Tie elevated Ron Gaines into the role of senior vice president of North American sales. In the new role, he will oversee sales across Simpson Strong-Tie’s five main regional branches as well as its national retail/ebusiness, national builder, pro supply, CRM, and training teams.

“Ron has a broad range of skills and knowledge, and his vast experience will be invaluable in helping the leaders of our five North American branches drive sales at their respective locations,” Phil Burton, executive vice president of North America for Simpson Strong-Tie, said. “He has proven to have the experience and commitment necessary to lead our efforts to grow sales and market presence alongside our branch and home office teams. In addition, his focus has always been on developing his people, a mission he plans to continue in his new position.”

Gaines began his career as a truss designer and salesperson in the LBM and joined Simpson Strong-Tie in 1996. He spent 17 years in the field as a territory manager before serving as a regional sales manager, connector sales manager, regional sales manager for building technology, and director of sales for the Southeast.

“I’ve been fortunate to have had many mentors inside and outside the company who valued my input and inspired me to pay their support forward,” Gaines said. “As I embark on this next chapter, I’m excited about the opportunity to work closely with our company sales leaders while continuing to mentor others, just as I’ve been supported throughout my career.”