Simpson Strong-Tie promoted Scott Lang to the newly created role of vice president of market development for residential digital solutions. In the role, Lang will redefine customer segmentation and develop market strategies for expanding the company’s residential digital solutions, including spearheading new initiatives and creating innovative strategies that cater to customer needs and broaden market reach.
“I am very excited to step into this challenging role for Simpson Strong-Tie,” Lang said. “My experience and industry knowledge combined with a world-class support system will drive our growth in digital solutions and contribute to our 2030 goals.”
Lang has worked for Simpson Strong-Tie for seven years, most recently serving as technology sales manager for National Builder / Pro Supply, where he consulted with large home builders, helping them understand how Simpson Strong-Tie’s proprietary builder solutions software and services combine with industry-standard systems to improve efficiency. He has also served in a range of sales management roles at several construction software solution providers.
“With his eight years spent as a software writer, 10 years of experience in the home building industry, and many years of selling software solutions, we know that Scott will thrive in this new role,” Noah Daniels, senior vice president of market development for digital solutions, said. “As the company works toward our 2030 Growth Plan goals, Scott’s background, knowledge, and experience will help us achieve a competitive edge in the markets we serve.”
