Simpson Strong-Tie promoted Annie Kao to the newly created position of vice president of strategic partnerships and engagement. Kao has worked in various roles for the company for 18 years, most recently serving as the vice president of engineering.

“With an exceptional background in engineering and industry outreach, Annie brings a wealth of experience that will undoubtedly elevate our company’s brand and product visibility while cultivating and reinforcing industry relationships, strategic partnerships, and an expanded talent pool,” Mike Olosky, Simpson Strong-Tie president and CEO, said. “We are confident that with Annie’s expertise, strong interpersonal skills, and proven leadership, we will not only strengthen our external partnerships, but also foster internal growth and engagement.”

In the role, she will spearhead Simpson Strong-Tie’s national industry outreach and engagement initiatives; identify and pursue strategic partnerships; and engage with trade groups, educational institutions, and industry entry programs to help bring new talent into the construction industry. Kao will also serve as the primary spokesperson and champion for the Simpson Strong-Tie brand through strategic advocacy initiatives and thought leadership nurturing.

“This new role is a critical step toward achieving our long-term objectives to continue to foster strong connections within the industry, enhance recognition of our brand and products, and address the labor shortage,” Kao said. “I’m excited to leverage my experience at Simpson Strong-Tie and my passion for the industry to help open up new avenues for engagement and explore collaboration opportunities while helping to develop the next generation of industry innovators.”