Sherwood Lumber entered a partnership to distribute aluminum railing from Regal Ideas. The companies said they are joining forces to provide the best award-winning, outdoor living products and personalized services in the decking and railing category to contractors, builders, architects, and homeowners in the northeast.
“We are proud to partner with Sherwood Lumber, a leader in the building materials distribution business to the home improvement industry with a track record of providing excellent sales and service to their customers,” Andrew Pantelides, vice president of marketing and business development for Regal Ideas, said in a news release. “Their go-to-market and social strategies parallel ours. We are looking forward to providing Regal products in their markets.”
Sherwood Lumber will carry Regal Ideas products in their distribution center, including “easy to install” Regal Aluminum Railing systems in pickets or glass panels, Crystal Rail frameless glass railing systems, LED technology, wood railing systems, and accessories.
“At Sherwood, we are committed to defining what being a premier distributor in exterior building products looks like,” Todd London, senior vice president of marketing and sales at Sherwood Lumber, said. “With the addition of Regal Ideas, Sherwood can now offer a full offering of decking options and accessories. There is no doubt aluminum railing systems is an area where the industry is headed and Regal Ideas is a leader in the space.”
Melville, N.Y.-based Sherwood Lumber supplies more than 180 lumberyards and manufacturers in the United States and Canada.