ProSource Wholesale opened a new showroom location in Knoxville, Tenn. The ProSource of Knoxville store will offer thousands of flooring, kitchen, and bath products to home improvement trade professionals, according to the company. The location will be owned by Yacir Jaouhari.

“I really appreciate the way ProSource treats their franchise owners,” Jaouhari said in a prepared statement. “This franchise works hard to support each franchise owner in growing their business. I love how ProSource invests in new technologies that benefit all the franchise owners and our showrooms.”

Founded in 1991, ProSource operates 149 private showrooms across North America, selling exclusively through a network of more than 400,000 trade professional members.

“Yacir, his team, and this showroom will offer great value to the home improvement reade professionals throughout the greater Knoxville market,” Andrew Shulklapper, president of ProSource Wholesale, said. “The entire ProSource national team looks forward to supporting the success of Yacir and his new showroom.”