PrimeSource Building Products is expandings its Wolf Home Products line into the southeastern United States.
The expansion, spanning Florida, Georgia, North Carolina, South Carolina, and Tennessee, aims to connect local builders and homeowners with the company’s decking, railing, trim, and moldings options.
The expansion includes the following product offerings:
- Wolf Serenity Decking, Wolf Trim, and Wolf Mouldings in Florida
- Wolf Serenity Decking, Wolf Trim, Wolf Mouldings, Wolf Perspective Decking, Wolf Serenity Porch, Wolf Railing, Wolf Outdoor Lighting, and Wolf PVC Column Wraps in Georgia, North Carolina, South Carolina, and Tennessee
“As we expand the reach of Wolf Home Products, we are excited to provide builders and homeowners in the Southeast with premium products that combine innovation, durability, and design,” Drew Meng, CEO of PrimeSource Building Products, said. “The demand for high-quality outdoor living materials has grown significantly in the Southeast, where the climate and strong emphasis on outdoor living call for products that are both resilient and beautiful. This expansion allows us to meet that demand with a trusted brand that brings decades of expertise in outdoor building solutions.”
According to the companies, Wolf Home Products will provide market development representatives across the Southeast to support local retailers. Wolf Home Products will also offer strategic marketing efforts, including social media campaigns, participation in regional home improvement shows, and collaborations with local territory managers.
The product line will be available to dealers beginning Jan. 2, 2025.
