Compared to many other building materials, harvesting and milling framing lumber releases relatively little carbon. But most lumber also requires removing trees that could still be capturing carbon if left in the forest. In addition, leaving the roots and branches of cut trees to rot in the forest contributes to atmospheric carbon. The combined impacts make wood a less than optimal material for lowering a building's carbon footprint.
Compared to many other building materials, harvesting and milling framing lumber releases relatively little carbon. But most lumber also requires removing trees that could still be capturing carbon if left in the forest. In addition, leaving the roots and branches of cut trees to rot in the forest contributes to atmospheric carbon. The combined impacts make wood a less than optimal material for lowering a building's carbon footprint.

PARR—popularly known as Parr Lumber—announced a strategic rebrand that includes a “refreshed” brand identity and one parent logo to unify all of the company’s products and services under one umbrella. The company said the “new look and feel” was designed to reflect the company’s collaborative and customer-driven culture, renewed vision and purpose, and investment in new opportunities targeted to serve its employees, customers, and communities.

“We’ve experienced incredible growth over the last decade, with 44 locations in the Pacific Northwest and more than 1,500 employees,” PARR CEO Mike Howell said. “We’re more than a lumber company, and our new brand identity and logo honors our roots while representing who we are today and where we’re going tomorrow.”

Since its founding in 1930, PARr has expanded its supplies and solutions through the acquisitions of brands such as Quality Truss, Trus-Way, Roof Truss Supply, Suburban Door, Cascade Millwork & Supply, and Relco Truss & Floor. The company said its new identity and logo reflect its commitment to be the “Total Home Building Source.”

“We believe in building relationships before anything else,” Howell said. “We are the Total Home Building Source for homebuilding pros and inspired DIYers, providing homebuilding supplies and solutions from the foundation to the roof and everything in between.”