Palram Americas, a manufacturer of polycarbonate and PVC sheets, appointed three new leaders within its sales and marketing division, effective Jan. 1, 2025.
Phillip Lahr has been named vice president of sales and marketing. He brings more than two decades of experience to the role across various sectors. Most recently, Lahr served as business unit manager for retail mass merchant, e-commerce, and architecture.
“We are confident that Phillip’s expertise and vision will drive continued success for Palram and strengthen our relationships with key customers in the U.S. and Canada,” Amon Wirthem, CEO of Palram Americas, said.
Mike Howser has been named the lead of the construction products business unit. He most recently served as the senior vice president of sales and marketing. In the new role, Howser will oversee the strategic direction and management of the product portfolio for the commercial, agricultural, and building products sectors in the United States and Canada.
“Mike’s leadership has been instrumental in our success, and we’re excited to see him take on this new challenge where he will focus on advancing our construction products offering,” Wirthiem said.
Additionally, Jeramy Albert was named retail business unit manager. In the role, he will be responsible for shaping the strategic direction and product portfolio for the retail channel, including big box, independent home improvement, and distribution channels throughout the United States and Canada.
“We are thrilled to see Jeramy bring his strategic insight to the retail business unit and continue enhancing Palram’s leadership in the retail space,” Lahr said.
