Tyndale Advisors, the wholly-owned subsidiary and marketing arm of Orgill, announced the promotion of Jim Rivas to the role of president, The change represents “a strategic pivot” toward prioritizing growth and innovation, according to Orgill.

Rivas most recently served as the director of retail technology at Orgill, helping manage the company’s retail operations and technology solutions consulting.

“Jim brings a wealth of leadership experience in home improvement retail operations,” Boyden Moore, Orgill president and CEO, said in a prepared statement. “His passion for home improvement and commitment to helping people are evident in his proven track record of building high-performing teams. Jim’s strategic vision, coupled with a deep understanding of industry trends, make him ideally suited to lead Tyndale Advisors to new heights.”

Orgill said Rivas also played a “pivotal role” in the integrated e-commerce program rollout at Central Network Retail Group (CNRG), another Orgill subsidiary.

“During Jim’s time working with CNRG, I was a first-hand witness to the insights and vision he brings to the projects and programs he works on,” John Sieggreen, Orgill’s executive vice president of retail and CNRG’s president, said. “Our entire operations leadership team at CNRG has an immense amount of respect for Jim and his skill set. I am confident he will help take Tyndale to the next level for Orgil and our customers.”

Rivas also has 25 years of home improvement and retail management experience and he has held numerous senior leadership roles within the lumber and building materials space.

“I am very excited to lead Tyndale Advisors and help support independent retailers in successfully operating their businesses and growing their brands,” Rivas said. “I am joining a strong team, and I look forward to fostering a culture of excellence and innovation that empowers our team and customers to reach new heights of success.”

Tyndale Advisors engages with retail clients of all sizes to help them operate and improve their businesses. The company’s team specializes in the development of retail technology, digital advertising, and integrated marketing. The company has offices in Memphis, Tenn., and Eugene, Ore.