MoistureShield, a brand of Oldcastle APG, is partnering with Amerhart, an operating brand of Specialty Building Products (SBP), to expand distribution of its comprehensive composite decking portfolio in Jackson and Traverse City, Mich.
“Michigan’s expansive coastal area makes for the perfect market to bring our composite decking portfolio’s many features and benefits,” Matthew Bruce, vice president of sales at MoistureShield and Barrette Outdoor Living. “Our partnership with Amerhart provides not only a distribution platform, but also a strong dealer network as we continue to strengthen MoistureShield’s position as the innovative leader in the non-wood decking market segment.”
All MoistureShield products feature the company’s SolidCore Difference to ensure moisture resistance and enable installation in the ground, on the ground, or even underwater. MoistureShield’s premium Vision line of capped composite decking features Diamond Defense Coating and CoolDeck Technology, which helps reduce heat absorption by up to 35% compared to standard composite boards in similar colors.
“We are thrilled that Amerhart is now the proud distributor of MoistureShield at our two Michigan locations,” said Rick Jolly, Amerhart Branch Manager. “With MoistureShield’s cutting-edge product portfolio that is ideally suited to perform in any environment, we’re set to accelerate the growth of the composite decking category across the state of Michigan.”
