Sherwin-Williams launched the Color Express Visualizer Program through its Industrial Wood Coatings division. The online program provides wood building products manufacturers a customized tool to enable homeowners to preview alterations to their home’s exterior virtually.

“When making changes to their home, most consumers easily become overwhelmed with the number of colors, styles and options available. Even the smallest tweak can feel daunting,” said Doug Krusenklaus, industry director for Sherwin-Williams. “This customizable tool gives building product manufacturers the ability to make the decision-making process easier for the consumer.”

The Color Express Visualizer Program includes a variety of sample images and allows consumers to upload their own photos to see siding, doors, windows, and more blended with Sherwin-Williams color options. According to the company, a manufacturer is able to fully brand their instance of the Color Express Visualizer and customize it to align with their core color strategy.

Sherwin-Williams worked with visualization solutions provider Renoworks to develop the tool.