Fortress Building Products promoted Bill Ross, the company’s former director of decking and cladding categories, to its powerhouse channel sales leadership team. In the role of director, channel sales, sales enablement and operations (SEO), Ross will use his industry experience to enable and upskill the company’s sales organization, according to Fortress.

Ross joined Fortress Building Products in February 2020 as a product director, where he oversaw Fortress decking and helped spearhead the launch of Fortress cladding. According to the company, Ross’s demonstrated leadership, product management, marketing, and sales acumen has helped growth in each category. In his new role, Ross will focus on conducting professional sales development and 1:1 coaching to optimize the performance of the company’s sales organization.

“Bill’s passion for sales and the outdoor building products industry as a whole, has already had a huge impact on our team,” Jeff Schulz, vice president of channel sales at Fortress Building Products, said in a news release. “His results-driven attitude and natural gift for coaching teams will undoubtedly contribute to the success of our sales team.”

Prior to joining Fortress, Ross held senior leadership roles at Fiberon, TAMKO, and Trex Company. Ross also has served as a charter member and past president of the North American Deck and Rail Association.

Texas-based Fortress Building Products is a building materials supplier and manufacturer for the residential, multifamily, and commercial industries. The Fortress family of brands includes Fortress Railing Products, Fortress Fence Products, OZCO Building Products, Fortress Deck, and Fortress Framing.