As part of its continuing growth initiative, Fortress Building Products named Toby Bostwick as the company’s vice president of product and brand. The newly formed position was established to enhance Fortress’ commercialization and branding capabilities.

In the role, Bostwick will provide strategic leadership for Fortress Building Products’ brand and product portfolio, focused on product management, new product development, and demand creation across all brands and product categories. Bostwick will lead the overall category plans for the Fortress portfolio of products, overseeing the full product life cycle, which includes branding, launch, and marketing initiatives.

“We are very excited that Toby is joining the Fortress team. Toby’s extensive experience in product development and management, coupled with his passion for delivering effective commercialization solutions to building materials partners, will be an invaluable resource to Fortress during this time of aggressive growth for the company,” Mike Walsh, COO at Fortress Building Products, said in a news release.

Bostwick most recently served as the senior vice president of business development at Derby Building Products. He also held product management and new business roles at TimberTech/AZEK and worked in the multifamily space with the Connor Group.

The hiring of Bostwick is part of Fortress Building Products’ “Fortress 2020 Vision” plan. According to Fortress, the plan will guide the organizational transformation into a new structure engineered to better serve customers and support the expansion of multiple brands and product categories. As part of the vision plan, Fortress Building Products hired Dave Smithey to the newly formed position of vice president of operations.

Texas-based Fortress Building Products is a building materials supplier for the residential, multifamily, and commercial industries. The Fortress family of brands includes Fortress Railing Products, Fortress Fence Products, OZCO Building Products, Fortress Deck, and Fortress Framing.