Exterior building products manufacturer Cornerstone Building Brands will launch the Cornerstone Building Brands Rewards program on January 4, 2021. The loyalty program is designed exclusively for contractors who purchase Mastic and Variform Ply Gem Siding boards, as well as Ply Gem steel siding, trim and moldings, shutters and accents, and gutter protection products.

The Cornerstone Building Brands Rewards program will reward contractors via an easy-to-use points system and provide recognition and resources to help grow their businesses, according to Cornerstone.

“We’ve developed the program around the three R’s – rewards, recognition, and resources,” Deb Lechner, vice president of marketing for Ply Gem Siding, part of the Cornerstone Building Brands family, said in a news release. “This is not just a contractor discount. This program is a way to thank our loyal contractors, who we know have many options for product selection, and invest in their personal and professional success.”

Cornerstone said contractors can quickly sign up for the program through an online portal and immediately begin to earn points for eligible purchases to redeem for rewards. The program includes three different tiers: Choice, Select, and Master. As contractors increase their purchases, they move up tiers and earn bigger rewards, extra recognition, and more resources, according to Cornerstone Building Brands.

“From a recognition standpoint, depending on which tier you’re in, you’ll be designated with a ‘badge’ on our Find-a-Pro website that thousands of homeowners visit each year in search of reputable contractors in their area,” Lechner said.

Lechner said enrolled contractors will gain access to resources, such as PlyGem Home Design Visualizer and Hover 3D modeling.

“Our top-tier contractors, based on sales, will also be eligible for our homeowner thank-you program, where we mail homeowners a thank-you gift on the contractor’s behalf,” Lechner said. “Additionally, contractors will be eligible to attend exclusive Cornerstone Building Brands events to sit at the table with company leaders.”

Cary, N.C.-based Cornerstone Building Brands serves residential and commercial customers across the new construction and repair and remodel markets.