L&W Supply, the specialty dealer that’s No. 6 on the ProSales 100, is two years into a rebranding and reorganization effort that aims to show it thinks nationally and locally at the same time. L&W, the distribution unit of drywall giant USG, is slowly connecting its 24 local brands with the L&W logo and motto. It also has been bringing together employees from around the country to come up with best practices that can be implemented throughout the business. Recent initiatives seek to improve invoice accuracy and shift local managers’ focus to performance across regions rather than in each of the more than 140 L&W stores in 38 states from coast to coast. It’s taking place at a time in which the housing slump slashed demand for drywall. “The whole notion for us was that we had to create our own recovery,” L&W president and CEO Brendan Deely says. “This was built from within.”