Where remodelers spent their dollars in 2016, according to the 2017 Remodeling Brand Use Study by Hanley Wood.
Hanley Wood's 2017 Remodeling Brand Use Study 2016 Building Material Expenditures, by Supplier

Remodelers spend roughly twice as many dollars at lumberyards and specialty dealers than they do at big-box stores, results of a new national survey of 855 pros suggest.

The 2017 Remodeling Brand Use Study by Hanley Wood, the parent company of PROSALES, found that remodelers said they gave 36% of their building material expenditures to lumberyards or other building material dealers and 13% to specialty dealers or distributors. That 49% total compares with just 23% spent at warehouse home centers.

Purchases made directly from manufacturers and items bought from wholesale distributors each got 8% of the money spent by remodeling pros, while hardware stores and industrial/contractor supply stores took in 5% each. Nearly 64% of those surveyed identified themselves as residential remodelers, 31% called themselves residential general contractors, and the rest were replacement contractors.

The Farnsworth Group, an Indianapolis-based market research firm, conducted the poll in May and June on behalf of Hanley Wood. All the respondents said they got more than 50% of their revenues from remodel or repair work. Just under a quarter of the remodelers took in less than $100,000 a year, while 19% reported $100,000 to $250,000 in revenue, 17% did $250,000 to $500,000, 15% got $500,000 to $1 million, and the rest took in over $1 million annually.

The 855 respondents said they got 44% of their revenues from additions and alterations, 32% from major replacements, and 24% from maintenance and repair. Roughly 23% of the projects averaged under $5,000, 28.3% were worth $5,000 to $15,000, and 48.5% sold for more than $15,000.

Most of the survey's questions involved remodelers' opinions about various building materials as well as how important which of nine factors were when selecting a product. In virtually all cases, product quality and performance scored highest on a 1-to-7-point scale, while having the lowest price ranked worst.