The Home Depot Rental is expanding its presence with the introduction of 10 new Rental Centers and Rental Operations Facilities across six states. Since its inception, The Home Depot Rental has aligned its locations and inventory with the needs of customers and professional contractors, according to Home Depot. The rental program was created to help solve project and worksite challenges through an improved rental experience. Currently, The Home Depot Rental operates at more than 1,100 locations.
“Our business is evolving. As we observe trends in our business – and industry – we identified an opportunity to map Rental Centers against markets in which there is a growing need,” senior director of merchandising at The Home Depot Rental Tony English said in a news release. “We’re constantly testing new ways to deliver a convenient rental experience and through these facilities we can do that across locations and regions.
As part of the expansion, The Home Depot now offers large equipment, tools, trucks, and trailer rentals from its store locations in Bainbridge, Ga., El Dorado, Ark., Helena, Mont., Palatka, Fla., West Bend, Wis., Conroe, Texas, Lake Worth, Texas, and Mansfield, Texas. The retailer plans on opening additional rental centers in 2020.
The Home Depot Rental developed and launched the concept of Rental Operations Facilities in addition to Rental Centers in 2019, enabling rental equipment assortment expansion for professional customers.
The Rental Operations Facilities are not open to the public, but the large equipment facilities enabled fleet growth in many new and larger equipment classes while also improving efficient fleet management, according to The Home Depot. The first Rental Operations Facility was introduced in the greater New Orleans market in late 2019 and a second location was opened in Los Angeles in the spring of 2020.
“Our expanded footprint and optimized fleet complements the dedicated in-market sales and rental support teams while also providing a streamlined rental experience that maximizes contractors’ time spent onsite,” Nathaniel Brookhouse, senior manager of sales and delivery, said.