ECI Software Solutions announced the launch of Spruce eCommerce, an e-commerce solution purpose-built for the unique needs of lumber and building materials and hardlines businesses.
“Spruce Ecommerce is an exciting product because it allows users to build a sleek, professional storefront website and customer portal without needing any expertise in coding or web development,” John Maiuri, LBMH division president at ECI. “Not only does it improve the customer experience, but Spruce eCommerce also streamlines the business management aspects for dealers. For consumers and tradespeople, this means unlocking the ability to shop online for delivery or in-store pickup, browse products, create accounts, build self-service quotes, pay invoices, and more. For LBM and hardlines businesses, this means help in avoiding over-stocking since inventory counts, transactions, pricing, invoices, and other information are directly connected between systems.”
Spruce eCommerce has been designed as an all-in-one e-commerce solution and is backed by ECI’s website design and digital marketing team. The product features built-in marketing tools, such as abandoned carts, content pages, blog tools, drag and drop layouts, rewards and loyalty programs, badges, banners, customer segmentation, reports, and Google Analytics. Spruce eCommerce also features a spruce-proprietary Product Information Management (PIM) system and pre-built taxonomy for implementing the software faster, seamlessly adding products to the e-commerce storefront, and housing content customers need to make informed buying decisions.
Spruce eCommerce offers a broad range of LBM features, such as branch-driven inventory counts and pricing, split shopping carts based on pickup or delivery, order pickup time slots and capacity, customer quote builder, branch finder, job switching, and live lumber and timber tally support.
“By modernizing old static offers with dynamic promotions, loyalty programs, item merchandising and in-house marketing and design services, LBM and hardlines businesses can generate additional growth channels by turning lost time managing data in multiple systems into a singular, streamlined online order process,” said Maiuri. “Spruce eCommerce is supported by our in-house experts who manage the website implementation and maintenance, so dealers can easily create a professional website that is entirely their own with a customer portal that makes it easy for shoppers to buy online.”