Do it Best named Ryan Heine to the role of director of brand integration. In the role, Heine will lead the development, management, and growth of branding initiatives and marketing strategies on behalf of Do it Best member-owners. Additionally, Heine will be responsible for driving innovation in the areas of consumer marketing, exclusive brand strategies, and retail programs.

“Ryan brings an impressive breadth of experience and expertise to this important position on our team,” Ryan Lynch, vice president of marketing, said in a news release. “In fact, it’s a bit of a homecoming for Ryan as he started his career in our industry at Do it Best nearly 20 years ago. Today, he returns to our team to deliver the innovative programs that will drive continued growth and profitability for our members.”

Heine has nearly 20 years of relevant industry experience, with a strong focus on national product and brand management, according to Do it Best. He has served in a variety of merchandising sales, marketing, and leadership roles, including director of sales for a hand and power tool maker.

“I am really excited to rejoin the Do it Best team at an important time for the company and our industry,” Heine said. “Everything in my career has prepared me for this opportunity to lead an extremely talented team committed to helping our members grow.”

Fort Wayne, Ind,-based Do it Best is a member-owned hardware, lumber, and building materials buying cooperative. With annual sales surpassing $5 billion, Do it Best serves thousands of member-owned locations across the United States.