Do it Best named Allison Flatjord as the company’s vice president of Ecommerce. Flatjord replaces Nick Talarico, who was recently promoted to the role of executive vice president of sales and marketing.

Flatjord joined the company in 2022 as the director of Ecommerce. Under her leadership, Do it Best has developed a “state-of-the-art” platform to advance its members’ online competitiveness while also driving more traffic to their stores, according to the company.

“While we’ve actively supported our members’ online sales efforts for more than two decades, we launched our new Ecommerce division last year to demonstrate its critical importance in growing member sales,” Dan Starr, president and CEO of Do it Best, said in a prepared statement. “Allison has been centrally involved in that initiative from the beginning and I couldn’t be more pleased to see her now leading this team. Our members will be excited about the options we’ve developed to take their ecommerce to the next level.”

Prior to joining Do it Best, Flatjord was the chief marketing, merchandising, and digital officer for a national party supply e-tailer. She also served as the chief marketing and merchandising officer for a national clothing and lifestyle brand, where she directed the replatforming of their ecommerce site.

“I’m honored to step into this leadership position at Do it Best and contribute to such an important initiative,” Flatjord said. “We have built a world-class ecommerce team to drive store sales and traffic that will help our members compete and win for years to come.”

Fort Wayne, Ind.-based Do it Best is a member-owned, fully-integrated hardware, lumber, and building materials buying cooperative in the home improvement industry. Do it Best serves thousands of member-owned locations across the United States and has annual sales over $5 billion.