Do It Best launched a new company website, doitbestonline.com, with a “streamlined design” to improve user experience. According to the company, the new platform offers an engaging, informative, and user-friendly experience to a broad range of audiences.

The website replaces the former doitbestcorp.com and independentsdoitbest.com and integrates doitbestcareers.com. The platform is designed to serve as an “informational hub and key gateway” for current and prospective members, prospective employees, vendors, and the public, according to Do It Best.

“For prospective members and employees in particular, we know their first impression of Do it Best can often be shaped by the experiences they have with our digital presence, which is a big part of why we’re so thrilled to unveil this new site,” Rich Lynch, vice president of marketing at Do it Best, said in a news release. “Overall, we want to provide visitors a website that is as informative as it is easy to navigate, and we believe we’ve more than accomplished that with the new doitbestonline.com.”

The new website will also include an optimized user experience with “personalized journeys” for hardware stores, lumberyards, industrial and commercial distributors, and international retailers. Fort Wayne, Ind.-based Do It Best is a member-owned, fully-integrated hardware, lumber, and building materials buying cooperative. The company serves thousands of member-owned locations across the U.S. and generated annual sales nearing $4 billion.