Do it Best has appointed Kerry Hasselbach as the company’s director of marketing. Hasselbach brings more than two decades of experience to the role and previous experience in the home and retail industries.
“I am thrilled to join the dynamic team at Do it Best and contribute to its continued success,” Hasselbach said. “I look forward to collaborating with my new colleagues and bringing my experience in brand building and marketing to drive growth and innovation.”
Before joining Do it Best, Hasselbach served in leadership positions in both private and public companies, most recently serving as a vice president for retailer Vera Bradley.
“Kerry’s experience and visionary leadership will be instrumental in driving our marketing strategies forward,” vice president of marketing and ecommerce Allison Flatjord said. “Her enthusiasm and commitment to putting people and community first align perfectly with our values at Do it Best.”
Fort Wayne, Ind.-based Do it Best is a member-owned hardware, lumber, and building materials buying cooperative.
