As part of an internal restructuring plan, Palmer-Donavin appointed Matt Kaufman as the company’s vice president of sales.

At the beginning of 2020, a rebranding initiative brought Palmer-Donavin and Seal-Rite Door under the single Palmer-Donavin brand name. The rebranding brought about several changes to customer-facing resources, but the company’s building materials division and door division continued to largely operate as two separate business entities.

Beginning in 2021, Palmer-Donavin said it will implement a plan to internally restructure from divisional to “a more functional organization, eliminating redundancies.” Naming Kaufman as the vice president of sales is part of the restructuring initiative. In the role, Kaufman will lead all regional sales managers, with regional sales managers overseeing representatives from both building materials and doors.

“This change makes a lot of sense as we are a customer-focused company. We have found that our dealers were looking for a single point of contact regardless of division; however, our sales managers were not equipped to service their needs,” Matt Butzier, COO of Palmer-Donavin, said in a prepared statement. “With this realignment, our team will be more informed and will offer the level of customer service our dealers should expect.”

Butzier said Kaufman’s experience working in both the door division and building materials division make him the “ideal candidate” for the newly created vice president of sales position.

“We plan to leverage the strengths of each division to give our customers the absolute best solutions to help their businesses grow,” Kaufman said. “We’ll improve the internal communication with not only customer service, but our outside sales representatives in the field.”

Columbus, Ohio-based Palmer-Donavin is a distributor of building materials and a door fabricator.