Heritage Pool Supply Group debuted a new brand: Texas Pool Supply. The Texas Pool Supply brand opened its first branch location in Frisco, Texas. The store will carry a line of pool construction and maintenance supplies, materials, tools and accessories, and other complementary products. The flagship Frisco location is equipped with over 50,000 square feet of warehouse, showroom, and training space.

Heritage also rebranded 14 existing locations under the brand banners of Mayfield, Florida Water Products, and Pool & Electrical Products across Texas to the Texas Pool Supply brand. Following the expansion and rebranding, the Texas Pool Supply brand operates 15 locations across Texas.

“We are thrilled to officially announce the opening of this prime new location and celebrate the launch of our Texas Pool Supply platform,” Matt McDermott, president of Heritage, said in a news release. “Texas is our home and we are thrilled to have the opportunity to build lasting partnerships with the area’s best professionals. Our greenfield expansion pipeline remains full and we look forward to exceeding our customers’ expectations and serving our great industry for decades to come.”

Heritage Pool Supply Group, a wholly-owned subsidiary of SRS Distribution, was formed in August through the acquisition of Aqua-Gon. SRS and its landscape division, Heritage Landscape Supply Group, first gained exposure to the pool and spa space through its acquisition of Davis Supply in April 2021. Heritage Pool Supply completed the acquisitions of Pool Contractors Supply and Quality Pool Supply in October. The company completed acquisitions of AquaCentral—the second largest pool distributor in the United States—and Cinderella, Inc. in January 2022. Currently, Heritage operates a family of 17 distinct local brands encompassing 91 locations across 23 states