Hardwoods Distribution Inc. (HDI) has been rebranded as ADENTRA Inc., and launched a new website ADENTRAgroup.com.

“We believe the new name ADENTRA captures the overall value we have built—our extensive product portfolio, our critical role in providing supply chain expertise, and the benefits of scale we deliver across our vast network of customers,” president and CEO Rob Brown said in a prepared statement.

ADENTRA, deriving from the Spanish word “dentro” meaning “within,” represents the company’s modern identity as a “distributor of architectural design products used to create beautiful spaces where we live, work, and play.”

Brown said despite the corporate rebrand, the company’s work with customers and vendors will continue through its five flagship brands: Novo Building Products, Mid-Am Building Supply, Rugby Architectural Building Products, Paxton Lumber, and Hardwoods Supply Products. The company’s rebranding comes just a year after the acquisitions of Novo Building Products and Mid-Am Building Supply.

“We have significantly transformed our business over the past several years through the organic expansion of our product offerings and the addition of high-quality businesses through our acquisition strategy,” Brown said. “This is an exciting time for the company and our 3,000 employees throughout North America.”

ADENTRA, based in Langley, British Columbia, operates a network of 86 regional customer service centers in the United States and Canada. The company’s customer channel participation includes industrial fabricators, professional building products dealers, and home centers.