Hansen Marketing Services, a supplier to the pro and retail channel, is enhancing its relationship with Barrette Outdoor Living and beginning the distribution of DuraLife decking products in Michigan, northwestern Ohio, and northern Indiana. Hansen Marketing Services is a wholesale distribution company specializing in supplying building materials to lumber dealers and home centers.
“Hansen is a premier supplier of high-quality building materials, Kevin Brennan, vice president of sales and marketing at Barrette Outdoor Living, said in a prepared statement. “We are excited about the future opportunities that they will develop for both our DuraLife decking and RDI railing brands in that region.”
Hansen Marketing president Jim Frensley said the durable and easy-to-install DuraLife decking products fit into the distributor’s “value-added selling initiative that emphasizes business growth with unique features.”
Barrette Outdoor Living is a supplier of exterior home products and the company currently produces vinyl, aluminum, steel, and composite products under a variety of leading brand names, including DuraLife, through specialty retailers, home centers, and lumberyards. The privately-owned company operates a 120,000-square-foot composite decking manufacturing and warehouse facility in Biddeford, Maine, and its DuraLife brand is sold throughout the United States and internationally.
