Fortress Building Partners entered a distribution partnership with Dealers Choice to expand the availability of Fortress Infinity I-Series composite decking, Fortress Evolution light-gauge steel deck framing, and Fortress Railing products, including AI Home Aluminum Railing and Infinity Modern Rail. Through Dealers Choice, Fortress products will be available to Midwest builders to support their project needs.
Two-step distributor Dealers Choice offers exterior building products to a network of exclusively independent dealers, lumberyards, and building centers across the United States.
“Partnering with Dealers Choice to extend our Fortress Total Solution reach throughout the marketplace was an easy decision--their strong reputation within the building industry speaks for itself,” Jeff Schulz, vice president of channel sales at Fortress Building Products, said in a news release. “Their knowledgeable sales teams and robust distribution network will prove to be invaluable resources to Fortress during this period of strategic growth.”
Fortress’s Infinity I-Series is a built-to-last composite decking solution that delivers double the strength of traditional materials despite being 40% lighter than its competitors, according to the manufacturer. Evolution steel deck framing can fit together easily via an interlocking joist and ledger system that won’t warp, crack, or burn like wood. The framing system allows for integration with any type decking. Fortress said its railing products offer “unparalleled” levels of customization for any look, with steel, aluminum, cable, glass, and multiple infill options.
“Dealers Choice is excited to partner with Fortress as we continue to diversify and expand our product offerings to better serve our customers in the Midwest market,” Clint Wade, national vice president of Dealers Choice, said. “Fortress’ reputation for delivering category-leading product lines, combined with their commitment to the success of their distribution channels, makes them an ideal partner.”
Texas-based Fortress Building Products is a building materials supplier for the residential, multifamily, and commercial industries. The Fortress family of brands includes Fortress Railing Products, Fortress Fence Products, OZCO Building Products, Fortress Deck, and Fortress Framing. Atlanta, Ga.-based Dealers Choice distributes siding, roofing, insulation, gypsum, millwork, and window products to professional lumber yards, home centers, and building supply dealers.