Newell LaVoy, a former vice president at Builders FirstSource (BFS) and president of Moore's Lumber, has been named the new chief executive officer of Honsador Holdings LLC, Hawaii's biggest lumberyard, Honsador's parent company announced today.

Based in Kapolei near Honolulu, Honsador ranks 39th on the latest ProSales 100, with $157 million in sales in 2015, 80% of which went to pros. It has six locations. The Honsador Group also includes Alpha Electric, the biggest independent distributors of electrical products in the Aloha State.

LaVoy's 35-year career in LBM includes stints at BFS, Moore's Luimber and Building Supplies, Pelican Cos. (which later became a founding component of BFS), Builderway, Western Lumber, and Boise Cascade. He has been a consultant for the past eight years, operating from his base in Hawaii.

Norm Plotkin will remain executive chairman.

Honsador is a unit of Grey Mountain Partners, based in Boulder, Colo.