Chelsea Building Products and Dealers Choice entered a partnership for the distribution of Everlast advanced composite siding. Dealers Choice, a wholesale specialty exterior building products, will help provide market penetration and availability of Everlast siding in Idaho, Washington, Oregon, Hawaii, and Alaska.
“Everlast siding is a high performance product entering an untapped market in the Pacific northwest,” said Henry Haveman, branch manager at Dealers Choice. “We believe that once we get the product to market, it will fly off the shelves.”
The partnership includes the distribution of Everlast Board & Batten, Everlast Lap Siding in the 7-inch plank, Everlast Premium Color-Matched Trim, and standard all-white cellular PVC trim. Dealers Choice first began distributing Everlast siding in January 2022.
“Dealers Choice is a leading distributor in the building materials industry with an established presence across the nation,” Gary Hartman, vice president of sales and marketing, Chelsea Building Products, said. “We are excited to take our existing relationship with Dealers Choice into new geographies and grow the market reach and awareness of Everlast siding in the Pacific northwest.”
