ConstructReach's 'I Built This' Initiative Provides Construction Exposure and Experience to High School Students

'I Built This' events provide a platform for construction companies, educators, high-school students, brand names, and surrounding communities to gather and learn about the construction industry.

Shan Roberts Photography; Photo courtesy of ConstructReach

Construction industry workforce development company ConstructReach is attempting to change the face of construction by dispelling preconceived notions about the industry, filling the pipeline of qualified construction candidates, and building better futures for youths across America through its four-city "I Built This" tour.

High-school students aged 16 to 18 from neighboring school districts will gather at Target stores in Los Angeles, Calif., Denver, Co., St. Louis, Mo., and Miami, Fla., to learn about the construction industry and participate in elements of the stores' remodel. ConstructReach CEO Paul Robinson told REMODELING the setting of a Target store provides a unique opportunity to present construction in a different light.