Boral Roofing

Boral Roofing launched a Virtual Design Center, allowing visitors to take self-guided journeys through showrooms designed to mimic physical design centers. As face-to-face visits remain difficult to conduct in many areas in the country, the Virtual Design Center showcases Boral Roofing’s complete suite of roofing solutions in clay, concrete, steel, composite, and components categories virtually.

“Our new Virtual Design Center is built to provide architects, builders, remodelers, contractors, and consumers a self-guided experience through our complete roofing systems and solutions,” Ann Iten, director of marketing for Boral Roofing, said in a news release. “With so much of our lives changed by current events, including many face-to-face events being cancelled, we believe this offering is a natural solution for our customers who are still actively researching roofing options for their homes and current projects.”

The Virtual Design Center gives site visitors and immersive experience and offers a “meaningful alternative” to in-person design visits, according to Boral. Visitors can access the design center directly through the Boral Roofing website. The tool includes a number of clickable features, including roofing product walls, company and product installation videos, the custom Design-A-Blend app, brochures, blogs, news, and resource links.

“A lot of new construction and remodeling activity continues despite the current pandemic,” Iten said. “Our customers still need a way to see and experience our offerings. The Virtual Design Center is a perfect solution which allows them to explore our products from the comfort of their homes.”