Beacon opened a new greenfield location in West Bend, Wis. The branch will service the greater Milwaukee market supporting Washington County customers, according to Beacon.
“We are pleased to expand Beacon’s footprint which now covers the Milwaukee-Fox Valley corridor,” Larry Augello, Beacon’s regional vice president of the North Central, said in a prepared statement. “This new branch is stocked with leading brands of residential and commercial roofing and complementary products, including Beacon’s own TRI-BUILT products. In addition, customers on the go across the region can use our mobile app, Beacon PRO+, to save time and track deliveries.”
Beacon opened a total of 16 greenfield branches in 2022 and plans to open an additional 15 in 2023. The West Bend brand represents the third new branch opening of the calendar year. Beacon said the accelerated pace of greenfield openings is an example of the “significant progress” Beacon has made toward achieving “growth above market and providing an excellent customer experience as laid out in our Ambition 2025 strategy.”